Again?

"Again, the Lord spoke to Ahaz..." Isaiah 7:10.

Again. It seems to me that one of the most important words here is "again." The Lord was trying to get Ahaz's attention, but Ahaz wasn't listening. How many times has the Lord tried to get my attention and I've refused to listen or been too busy to do so? Countless. And yet, it is the Lord's undying patience with me and his unfailing love which keeps the Lord coming back. Will God ever give up? How many times did Ahaz refuse to listen...how many times have I refused to listen that the Lord stops speaking. After all, the saying goes, "It's like talking to a brick wall." This has been a fear in my life...that one word would be added to the verse, "never." "Never again [did] the Lord speak to Ahaz..." And yet, I believe in a God who despite humanity's rejection of God, will never reject us.